Millions of Europeans catch up with their favourite TV series on a smartphone on the way to work, watch online content on their living room TV, or put their own user-generated content online. There are more than 40.4 million "connected TVs" in Europe, and they could be in the majority of EU households by 2016.
Neelie Kroes, European Commission Vice-President said: "Connected TV is the next big thing in the creative and digital worlds. Convergence between sectors means people can enjoy a wider choice of great content - but it also creates disruptions and challenges. We need a converged and EU-wide debate to help deal with these changes. To help business flourish, nurture creativity and protect our values".
These changes are sweeping away traditional boundaries between consumers, broadcast media and the internet. The Commission wants to explore what this convergence of technology and content could mean for Europe's economic growth and innovation, cultural diversity, and consumers, especially those that may need protection, such as children.